about Vinovativa

Vinovativa is one of Sweden’s leading quality wine importers. We distribute our wines to the Swedish retail monopoly/off-trade as well as to the HoReCa/on-trade and the Nordic Travel Retail markets. Our portfolio includes well-known international brands as well as small, family-owned estates. By combining a carefully selected range of wines with a high service level and deep wine industry know-how, we aim to be the preferred partner for our clients and suppliers. Vinovativa is an indpendent affiliated company to Fondberg Group co-owning the company with the founding partners Mikael and Christian Monteil.


vision, mission and proposition

We are here to inspire the world of wine and to challenge the unexpected, break new grounds and create great wine experiences. We want to offer our customers wines for all occasions chosen with insight, passion and curiosity.

our values

Vinovativas values shall influence the entire organization. Our values provide the basis for our corporate culture, our leadership and our strategies.


We start by listening and are driven by understanding our customers and the world that surrounds them.


We are generous in sharing our knowledge and passion with others, internally as well as externally.


We strive to create a culture where ideas get their wings and words become actions.


Rather than regarding a wine as a product, we consider our wines to be part of a bigger context.

Our employees, customers and suppliers

our employees

We shall have the best employees who share our goals, visions and values.

our customers

We shall contribute to improve our customers’ profitability.

our suppliers

We shall always strive to have close and long term collaborations with our suppliers.